Too often, our jobs amount to telling jokes. When we should be telling truths. Finding a new truth is how you unlock a new idea. Instead of repackaging an old one. It’s not easy. But truths are big and powerful. They connect brands with consumers. Change minds. And win pitches. And to tell you the truth; they make those jokes we’re telling — funnier. In the past few years alone, the truths I’ve told have won pitches for Johnson’s Baby Products, Peugeot, McDonald’s and HMH Healthcare Systems. They’ve changed minds about The UPS Store and created the first campaign to give GMC an identity. Check out the truth I just told for Ram Trucks. And if you want to tell some truths together, give me a shout.